The Power of Purple šŸ’œ

Posted by Safy B's on

The Power of Purple: Why You NeedĀ BLONDA Toning Shampoo in Your Routine!

Ā From getting rid of brassiness to giving sun-kissed strands a much-needed refresh, purple shampoo can be a game-changer for your hair care routine! Weā€™re sharing everything you need to know about the benefits of purple shampoo, who should (and shouldnā€™t) be using it, and how to incorporate theĀ BLONDA Toning ShampooĀ into your routine.
šŸ’œĀ Why Use Purple Shampoo?
BLONDA Toning Shampoo does exactly what it saysā€”tones! It neutralizes unwanted yellow tones in blonde hair in just 60 seconds, leaving your hair bright and refreshed. Plus, it's paraben-free!Ā 
šŸ’œĀ How to Use It:
If you're a blonde (Level 8 or higher), purple shampoo is essential to neutralize any brassy tones. Start by mixing half of your daily shampoo with half of your purple toning shampoo, adjusting as needed based on your hairā€™s tone. We recommend using it every other week forĀ bestresults!
šŸ’œĀ Why Does Blonde Hair Turn Yellow?
Itā€™s completely normal for blonde hair to develop yellow or brassy tones over time, and itā€™s actually a sign that your hair is healthy. Hereā€™s why: all hair, when lightened, lifts to a yellow or pale yellow stage. Yellow is the underlying pigment present in every hair type, and when you lighten your hair, this natural pigment becomes more visible.
Additionally, blondehair is more porous andĀ tends to absorbenvironmental factors like pollution, minerals from water, and heat exposure, all of which can bring out unwanted yellow tones. The oxidation process, which occurs naturally when your hairĀ is exposedto air and sunlight, also causes those warm tones to appear.
Using a purple shampoo helps to neutralize these warm tones while maintaining your hairā€™s health and vibrancy.
šŸ’œĀ What Happens if You Overuse BLONDA Toning Shampoo?
While BLONDA Toning Shampoo is great for keeping brassiness at bay, overuse can lead to a build-up of purple pigmentĀ onyour hair. ThisĀ may result inyour blonde turning slightly grey or dull. To avoid this, we recommend using the toning shampoo every other week and alternating with your regular shampoo, likeĀ BLONDA Daily Shampoo, to keep your colour balanced and vibrant.

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